B Group

Macedonia

Branding, Visual Communication, Digital Marketing, Photo & Video Production, Event Organization, Web Design & Development, Marketing Strategy

B Group is a regional network of companies - B2 Solution (Macedonia), B0S (Serbia), B3 Solution (Albania), and B4 Solution (Kosovo) - specializing in workspace design, including office furniture, flooring, glass partitions, and acoustic solutions. As their full marketing partner, we developed a unified brand system that connects all four companies across different markets, while respecting each country's identity.

We created a modular logo system inspired by Morse code, where each variation subtly reflects the country through custom typography and a stylized chair icon. Each brand shares the same visual communication style, adapted by color palette, local language, and naming.

From brand identity and digital presence to social media, PR, and full-scale content production - we handle their complete marketing strategy and execution across the Balkan region, ensuring consistent, modern, and locally relevant communication across all platforms.